October 30, 2019
Enterprise
Organize the Smoke-free Month in your company
The new edition of the Smoke-free Month (Mois sans Tabac in French) begins on November 1st. Why not organize this event in your company and encourage your employees who smoke to quit?
The Smoke-free Month is a 30 days to quit smoking. Launched by the Solidarities and Health Ministry in France, this initiative encouraged in a positive way smokers to abandon their tobacco addiction.
Few numbers to motivate ourselves
- There are 12 millions of smokers today in France. Despite a historic decline between 2016 and 2017, nearly one million smokers have stopped during this period, these figures remain worrying.
- 48% of smokers would like to be accompanied by their company during their smoking cessation.
- 90% of lung cancers are due to tobacco addiction.
- More than 44 billions of cigarettes are sold in France each year. The State perceives around 10,5 billions euros in taxes which correspond to tobacco’s social cost held up by the collectivity.
- Half of the victims of tobacco die prematurely, when they are between 35 and 69 years old.
- 28% of French between 18 and 75 years of age report smoking daily. Within companies, young men aged 18 to 35 are the most addicted to cigarettes.
In France, smoking is deeply rooted in culture, particularly in the workplace. Most employees say that smoking helps them to fight against stress, create social bonds and allows them to take breaks during the day. But according to Valérie Guitet, Addiction Prevention Coordinator, "Tobacco is the leading cause of preventable death in France". It is therefore important to react.
Tobacco at work
Beyond the impact of cigarettes on health, many studies show that tobacco consumption generates additional costs for the company. Regular breaks to smoke, sick leave, as well as troubles in focusing, which are more frequent among smokers than non-smokers, are factors that diminish the performance of employees who smoke and therefore the productivity of a company.
According to a study by Ohio University conducted in 2013, taking into account absenteeism and social charges, a smoker costs his company an average of €5,200 per year. To calculate the additional cost of smoking employees in your company, go to our company page!
Investing in an anti-smoking campaign for your company is therefore necessary! On the occasion of the Tobacco-Free Month, the campaign will cost you nothing!
Kwit’s method
Kwit proposes to accompany your company and especially your employees towards a life without tobacco. The program is divided into 5 steps.
Step 1: Analysis of your needs
Through a free awareness and information campaign, we make an inventory of the needs of your company and your employees. This allows us to evaluate their motivation in order to put in place the appropriate elements.
Step 2: Internal communication campaign
Employees wishing to quit smoking are then given a guide presenting the benefits of quitting smoking. We can also set up emailing campaigns and adapt our communication supports to your desires (flyers, banners, arches, etc…). We can deliver these communication tools to your company offices, stores, warehouses, etc…
This internal campaign motivates employees who smoke to quit together during this event.
Step 3: The quit program can start
Employees have access to the Premium version of our application for a period of one year. A support guide is also given to people wishing to quit smoking.
The application allows users to regularly take stock of their progress, which motivates them to continue their withdrawal.
Step 4: Monthly assessment
Kwit offers you to carry out a monthly, anonymous and secure assessment of your employees' progress. This real time follow-up allows you to take stock of the efficiency of the program.
Step 5: Communicate your success
Paying attention to the Quality of Life at Work is essential to a company's good image. So don't hesitate to communicate about setting up an anti-smoking program in association with Kwit within your company!
For more information, we invite you to visit the company page of our website or to contact us directly by e-mail at hello@kwit.app.
Organize the Smoke-free month in your company
Organizing an anti-smoking campaign for the Tobacco-Free Month is an opportunity for your employees to receive free help, to feel supported and encouraged by other smokers willing to quit smoking and from tobacco addiction specialists. In addition, if they stop smoking for 30 days, your employees are five times more likely to stay non-smokers!
For the company, this is an opportunity to get help in this process, thanks to a free campaign, and to reduce costs related to tobacco.
Would you like to take up this challenge? Contact us here and, at an individual level, don't wait any longer, download the Kwit application — it's already a big step in your determination to stop smoking!
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